INSURANCE & FINANCIAL SERVICES
VIDEOS
How insurance and financial videos can help you?
I know the challenges you face as insurance brokers. I spent nearly eight years of my career as a Commercial Insurance Account Executive. Getting in front of your ideal clients is one of the toughest parts of winning new business, and can be challenging and time-consuming.
To succeed, you need to win the trust of your clients. That’s why all your most important ones get a face to face renewal meeting. They feel assured that they are in good hands and they deal with you; their broker on a human level, and not a faceless company.
They choose you because they trust you.
Cold calling and messaging on LinkedIn can generate new business leads but takes time and a great deal of effort. Although spamming is less labour-intensive, it’s damaging for your brand and reputation, while yielding average returns at best.
Networking events can be a decent source of referral business, but they can also be hit and miss. With the long term impact of Covid-19 still in question, they may not even be an option for some time.
Your most experienced team members have a book of clients, and they’re busy looking after them, they may not have as much incentive to spend time chasing new business. Those that do risk burnout or neglecting their caseload.
Perhaps you put lots of effort into creating blog posts, and while they helped your SEO, not many people are actually reading them.
The benefits of using corporate video in your insurance brokerage include:
STAND OUT
Standing out from the crowd and securing an early buy-in from your new business prospects.
ADD VALUE
Adding value for your clients by delivering useful advice and information.
BE GENUINE
Showing your personality goes a long way. It’s a cliche, but people buy from people.
SAVE TIME
Saving your staff and clients’ time answering FAQ’s.
BE AN EXPERT
Positioning your staff as experts and thought leaders through your website and social media marketing.
EDUCATE
Stop losing renewals on price by showcasing your package's worth.
All these benefits result in increases to your website traffic, social media engagement, new business leads, and ultimately a closer relationship between your staff, your business, and your clients.
Not sure what to say? We can help with that too, transforming your blog posts or areas of expertise and helping you to write compelling video scripts. We can work closely with your social media or marketing team to ensure that the content we create matches your brand and company values.
Why your business needs good videos
Cisco has projected that more than 80% of all Internet traffic will be video by 2021. Users are using video more - so they’ll expect to see it on every site they visit, including yours! Video helps people stay on sites longer and stay more engaged. That’s a fact.
One more fact. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. Help them choose you.
We don't just make videos, we help businesses to reveal their best side. We can walk you through the process from idea to the final product. Enquire now for affordable package deals.